How do you market an old game to a new audience on a new platform? Capcom seems to have it figured out by releasing a new batch of promotional posters of the upcoming Dead Rising: Chop til You Drop specifically targeting working adults. Kinda refreshing to see the game aiming a different market altogether given the nature of the game and the platform. I had a hard time picking my favourite so you can head over to Capcom Unity Blog for the full set of posters which will be making their way to a video game store near you. Kudos to Capcom, everytime i start to lose hope on this port you reel me back in again. I promised to pick up this game as soon as i'm done with the other red-hot titles that are coming out in these two months.
4 comments:
I smell opportunity again. In many2 ways. :P
again? frankly i liked all the posters even though it's re-done using just old art.
ahh the power of marketing.. and a sexy lady :P
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